Thoughts on creativity, Pharma and whatnot
The term 'primadonna' is usually intended to be the ultimate crushing insult for a creative. Worse than being a talentless creative is being a petulant, precious one. It implies a fluffyness, a puffy sleeved temperament and an irrational obsession for all the icing on the cake not the sponge and it's intended to cut right... Continue Reading →
Having just returned from Cannes after two days of toe curling, interesting, a couple of dead boring and a few truly inspiring seminars, plus an awards ceremony that sent a very clear message to the world of pharma agencies, my over all impression is this: Finally we get our own world cup, the top... Continue Reading →
From outside the Pharma tent, you could be forgiven for thinking it all just looks like stock-shots and poor typography created by people not talented enough to make it in the big wide consumer world. OK, controversial start. But you and I both know that contrary to perception there is talent in them there hills.... Continue Reading →
In view of the upcoming inaugural Cannes Health festivities, when we healthcare creatives finally get to party like our slightly better looking, richer, yet infinitely shallower consumer cousins, I thought I would start penning some thoughts about the general state of the industry from my point of view as a recent convert from the... Continue Reading →
I have always liked working on the briefs that no one else wanted or had exhausted themselves trying to crack. I guess that's why I like Pharma. I like the briefs where you can slip in at the end, be a saviour and avoid the months of hellish rewrites and death by a thousand affiliate... Continue Reading →
ollycaporn's blag 