Every brand has the same issues.

Target markets really are a pain in the arse. You would think that you could just come out and tell people the facts about your product, drug or treatment and they would weigh up the benefits and then make a decision based on the facts presented. No flim or flam, no marketing baloney. No manipulation.... Continue Reading →

The only way is Ethics.

I was once approached to work on a tobacco account. I was freelancing at the time and thinking about getting a 'proper job' but my opinion about Tobacco and the adman's position of guilt free advocacy had changed by then from the one I entered in to the business with. Some people believe, rather like... Continue Reading →

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