PMs Question time.

Here in London the PM awards are almost upon us and people are frantically dry-cleaning their shiny suits and their not-too-glam-for-lunchtime-frocks and preparing to cut short, by a day, Dry January. Now: This won't come as that much of a shock but these annual awards have rather a low level of credibility within the creative... Continue Reading →

Why agencies fight for creative work

Okay, let's get the obvious reasons out the way. Yes it's because creative work builds client business. Yes it's because agencies want to have good work on their reels and to win awards and, in turn, win more business. Yes, even for professional pride and job satisfaction. But there is a less obvious reason. But... Continue Reading →

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