Pitching it wrong.

Try to fully understand the reason you lost a pitch, even with a detailed client explanation, and you enter a murky pond of misplaced diplomacy, political machinations, regrets and confusion. In the end, you never really know anything other than you came a close second. Nevertheless, the question about what creative work you went with,... Continue Reading →

The artist formerly known as print.

The other day, in my comments section, I was accused of being a 'print Creative Director'. I say accused because the contributor was pretty frank about the obsolescence attached to such a label. (I'm assuming he meant the print part.) To be honest I didn't take the comment that seriously, partly because I was busy... Continue Reading →

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