The emoti-con.

It seems that clients in Pharmaland are beginning to get the taste for a bit of emotional content in their communications, which is always nice to see. I get emotional just thinking about it. But often the word is used to describe such low level concessions as having a person featured somewhere in the materials.... Continue Reading →

The 100% factor

Why do agencies bang on about being single minded? Well, it's a little known fact that an ad/idea can only deliver a maximum of 100% effectiveness. Seems a bit stingy doesn't it? Thing is,  your agency will tell you that if your concept aims to tell the world that your drug is super tolerable, then... Continue Reading →

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