Crash. Burn. Adapt.

When I first started as a Creative Director in Pharmaland I had to present some ideas to one particular client. He was new in the role too, just flown in from America, very senior and everyone was in awe of him. This meeting was a big deal. So I duly gathered my shiniest and cleverest... Continue Reading →

Asking the cows about farming.

I was recently sat in an awards jury, as you do, when a 'medical person' insisted that in one category all you really had to do, to launch a new drug, was to announce its arrival. Drug X does Y. No selling or creativity was required. It was a curious, if not uncommon occurrence, to... Continue Reading →

Blog at

Up ↑