In consumer adland we often get the chance to experience the products we peddle. If we're lucky enough to work on a car account we get to do a driving day for a new model, if the latest beer is being launched we can down a few pints and really get a feel for the...ahem...taste.... Continue Reading →
Embrace the obvious, obviously.
A few years ago I was drafted in to JWT Dussledorf (with my freelance writer hat on) to help them with a new campaign for Mazda they were devising. I would fly out early on a Monday and come back on a Friday night along with an assortment of similarly weary execs. It was an... Continue Reading →