One of the curious things about Pharmaland is, given the greatest drug ever, say the cure for all Cancer, the cure for Alzheimer's or Diabetes, you could literally run a picture of a pig in a pair of knickers and as long as the headline still said "IT CURES ALL CANCER" nobody would care, the... Continue Reading →
Your Conference stand isn’t an Advert.
It's easy to see the conference stand as an extension of your Ad campaign. In terms of marketing and image it might seem indivisible because you have to get them on the stand so you need loud messages to get their attention. That's how an ad works right? Well, if you say so, but your... Continue Reading →