One of the things that separates creatives from mere mortals, (I jest) is the ability to finally accept that your idea didn't fly with good grace and resilience. Nobody understood it. Nobody liked it. You could never afford to do it. It had been done before. ''Don't worry I'll think of something else." All those... Continue Reading →
The old egg and lightbulb rule.
In research it's always nice to hear that respondents 'liked' your idea. But so what? The problem is people like a lot of things, pictures of puppies, pretty colours, the way the model looks strong, the happy setting of a family on holiday because it reminds them of that time in Corfu. It doesn't really... Continue Reading →