So the week is over, and Lions Health is a distant Rose-tinted memory. It's been a weird period with the new CEO of Publicis, Arthur Sadoun, risking pissing off his entire creative workforce by pulling out from entering Cannes 2018 or indeed any awards, in order to spend money on an internal collaboration tool called... Continue Reading →
When political parties forget they’re a brand
There will be many observations made about this election in June 2017, but here's mine. There's a very simple set of principles in advertising. Over the years, if you watch closely, you can see them played out in various campaigns to great effect. You can also see when those principles are ignored and disasters ensue.... Continue Reading →
Throwing money at a problem
Everyone has a story they tell when they dine out or meet new people. Mine is about the time I found myself in the lift with all of the members of U2 and was greeted by Elton John. But that's for another time. My brother-in-law Dermot has a story that he used to tell a... Continue Reading →