Marathons versus sprints.

How do you feel about the gamification of creativity? You know: All night work-a-thons. Two day hack-a-thons. "Let's have a creative sprint!" "You mean doing the work in a really short space of time?" "Yeah but if we call it a 'Sprint' we can sell it as a thing!" Maybe I've just had my share... Continue Reading →

Searching for a Braingasm.

The odd thing about ideas, you will have noticed, is that when you see a good one you almost only have to hear the title and know. I often think about the pitch to movie execs that wouldn't have had to get too much further than 'It's called The 40 year old virgin' to know... Continue Reading →

One hit wonders.

Because like a one hit wonder (when hits were a thing back in the seventies) a tune or a look or an idea can be thrilling and life affirming by a series of strange coincidences or aligning of the stars. A galactic anomaly that just needs to be admired and observed for its singular celestial beauty.

Do you have NICE approval?

Can you be successful in advertising and be a nice person too? Some of my closest friends are from the advertising world so don't get me wrong - the majority of the agency world is lovely, but day one in Pharmaland I was struck by the general reduced numbers of assholes. No offence, to those... Continue Reading →

Blog at WordPress.com.

Up ↑