Christmas comes to Pharmaland.

Think about it. They call it the greatest story ever told. Actually it's the greatest healthcare ad campaign that ever ran. It's text book marketing. Firstly, you have a blockbuster product that can solve all ills. Then you have 12 KOLs ready to advocate. You have a wonderfully written idetail, (previously in hard back.) You... Continue Reading →

Throwing money at a problem

Everyone has a story they tell when they dine out or meet new people. Mine is about the time I found myself in the lift with all of the members of U2 and was greeted by Elton John. But that's for another time. My brother-in-law Dermot has a story that he used to tell a... Continue Reading →

Survey this.

Frankly, I have had enough of survey requests. Not the door to door type, just the incessant 'how was buying that door knob for you' type of survey. I don't want to be part of the big data I want to be small data, in my own house, leave me alone thank you very much.... Continue Reading →

Blog at WordPress.com.

Up ↑