I love an online furore, me. Have you see the new Gillette advert? Boys will be boys? It's been hard to miss. After all the campaigns empowering our mothers, sisters, and daughters - from This girl can to Like a girl to Blood normal us chaps finally have our own bonafide 'purpose' campaign. Except this one... Continue Reading →
When you avoid offending anyone, you offend everyone.
One of the things that separates creatives from mere mortals, (I jest) is the ability to finally accept that your idea didn't fly with good grace and resilience. Nobody understood it. Nobody liked it. You could never afford to do it. It had been done before. ''Don't worry I'll think of something else." All those... Continue Reading →
Cecil the cyber Lion.
So, whatever you think about Cecil's tragic and untimely demise, one thing is for sure, so-called 'hunters' might now think twice about loading up the old crossbow and rifle and heading off to needlessly slaughter our finest and most magnificent species for their own amusement. Lord knows something needed to be done to stop the... Continue Reading →
Every brand has the same issues.
Target markets really are a pain in the arse. You would think that you could just come out and tell people the facts about your product, drug or treatment and they would weigh up the benefits and then make a decision based on the facts presented. No flim or flam, no marketing baloney. No manipulation.... Continue Reading →