Elvis was the ultimate concept.
Elvis was an idea.
Searching for a Braingasm.
The odd thing about ideas, you will have noticed, is that when you see a good one you almost only have to hear the title and know. I often think about the pitch to movie execs that wouldn't have had to get too much further than 'It's called The 40 year old virgin' to know... Continue Reading →
How a brand can punch above its weight.
Back in the 90s I was fortunate to do a fair amount of international jet setting due to being the jammiest git alive and working on a car account. The ads were popular somewhat but never that great - which was always unsatisfactory, but the trips were the consolation prize. We used to go to... Continue Reading →
ollycaporn's blag 