The thing to remember is that everything is inspiration. It might be in a garden centre or a Masai tribesman's mud hut or a street performer. And it's the places you would least likely find it that are arguably the most surprising.
The Groundhog day principle.
Harold Ramis wrote, but ultimately left out the part of the ex-girlfriend who cast the spell on Bill Murray's character, meaning that he was sentenced to re-live the same day over and over
Elvis was an idea.
Elvis was the ultimate concept.
Searching for a Braingasm.
The odd thing about ideas, you will have noticed, is that when you see a good one you almost only have to hear the title and know. I often think about the pitch to movie execs that wouldn't have had to get too much further than 'It's called The 40 year old virgin' to know... Continue Reading →
How a brand can punch above its weight.
Back in the 90s I was fortunate to do a fair amount of international jet setting due to being the jammiest git alive and working on a car account. The ads were popular somewhat but never that great - which was always unsatisfactory, but the trips were the consolation prize. We used to go to... Continue Reading →