Thoughts on creativity, Pharma and whatnot
Diversity has many nuances, yes from the obvious ones in terms of colour and creed to neurodiversity and gender et al, but there is an underlying diversity issue some agencies need to manage that is less immediately visible.
What would be the skills 'creatives' look for in account people if we had the choice? And would a client's reply to 'what makes a great account handler?' be the same as an art director's or a copywriter's? These are just some of the important questions I pretty much never ask myself unless writing a... Continue Reading →
ollycaporn's blag 