Searching for a Braingasm.

The odd thing about ideas, you will have noticed, is that when you see a good one you almost only have to hear the title and know. I often think about the pitch to movie execs that wouldn't have had to get too much further than 'It's called The 40 year old virgin' to know... Continue Reading →

One hit wonders.

Because like a one hit wonder (when hits were a thing back in the seventies) a tune or a look or an idea can be thrilling and life affirming by a series of strange coincidences or aligning of the stars. A galactic anomaly that just needs to be admired and observed for its singular celestial beauty.

Christmas comes to Pharmaland.

Think about it. They call it the greatest story ever told. Actually it's the greatest healthcare ad campaign that ever ran. It's text book marketing. Firstly, you have a blockbuster product that can solve all ills. Then you have 12 KOLs ready to advocate. You have a wonderfully written idetail, (previously in hard back.) You... Continue Reading →

The LIA awards get Healthy.

Back in May I received one of those emails you cannot ignore. "Dear Olly, we would like you to be a judge in the inaugural Health and Wellness category at the LIA (London International) awards in Las Vegas in October." Hotels and flights paid for. Hmm, let me think for a moment. To be honest,... Continue Reading →

Releasing the Lions.

So the week is over, and Lions Health is a distant Rose-tinted memory. It's been a weird period with the new CEO of Publicis, Arthur Sadoun, risking pissing off his entire creative workforce by pulling out from entering Cannes 2018 or indeed any awards, in order to spend money on an internal collaboration tool called... Continue Reading →

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