Harold Ramis wrote, but ultimately left out the part of the ex-girlfriend who cast the spell on Bill Murray's character, meaning that he was sentenced to re-live the same day over and over
The Groundhog day principle.
What brands can learn from dating apps.
When I started researching this topic, I quickly landed on articles that explained why men fail at online dating. The correlation between some brands and how they behave in the marketplace was startling.
Searching for a Braingasm.
The odd thing about ideas, you will have noticed, is that when you see a good one you almost only have to hear the title and know. I often think about the pitch to movie execs that wouldn't have had to get too much further than 'It's called The 40 year old virgin' to know... Continue Reading →
Three things I’ve learned in advertising.
When I was starting out, my fledgling partner and I, a curly-haired chap by the name of Rob, were full of youthful gusto and a hefty helping of self confidence. (You know, two white guys). We worked many nights in my cold Shepherd's Bush flat trying to crack this concepting lark and as we improved... Continue Reading →
One hit wonders.
Because like a one hit wonder (when hits were a thing back in the seventies) a tune or a look or an idea can be thrilling and life affirming by a series of strange coincidences or aligning of the stars. A galactic anomaly that just needs to be admired and observed for its singular celestial beauty.
Why Pharma creativity adapted to the sea floor.
Hello dear reader, hope you're still enjoying this work from home lark? Me? well on one hand I have an office again, and the time to concentrate and get shit done. On the other I miss my work chums and that feeling of collective achievement and camaraderie. On the other other hand, I miss the... Continue Reading →
How you see the Gillette ad is like how you see Ferris Bueller. Kind of.
I love an online furore, me. Have you see the new Gillette advert? Boys will be boys? It's been hard to miss. After all the campaigns empowering our mothers, sisters, and daughters - from This girl can to Like a girl to Blood normal us chaps finally have our own bonafide 'purpose' campaign. Except this one... Continue Reading →
You take the high-brow I’ll take the low.
Before Easter I took a trip to the US and Canada to visit our agencies in my new capacity as Le Grand Fromage Creative de la CDM. My 'talk to the troops', or as our CEO Kyle Barich described it, my 'Stump' speech was a way of introducing myself to those who had no idea... Continue Reading →
Starting out as a creative? Get Creative.
When I started out, after a period traveling around the USA with a backpack, I decided to give this lark a proper go. I found myself a writer out of Watford Copywriting school to partner with (I was very much an art director then) and Rob and I started to get a book together. We... Continue Reading →
Is Pharmaland a one way ticket?
I recently had a phone conversation with a Creative guy who was uncertain about a move to a CD role in Pharmaland. He had some legitimate concerns. Would he be forever labelled as a 'pharma-creative' with all the mediocrity that that would imply. Could he ever get back in to consumerland after having the 'Pharma... Continue Reading →
ollycaporn's blag 