Searching for a Braingasm.

The odd thing about ideas, you will have noticed, is that when you see a good one you almost only have to hear the title and know. I often think about the pitch to movie execs that wouldn't have had to get too much further than 'It's called The 40 year old virgin' to know... Continue Reading →

One hit wonders.

Because like a one hit wonder (when hits were a thing back in the seventies) a tune or a look or an idea can be thrilling and life affirming by a series of strange coincidences or aligning of the stars. A galactic anomaly that just needs to be admired and observed for its singular celestial beauty.

Is Pharmaland a one way ticket?

I recently had a phone conversation with a Creative guy who was uncertain about a move to a CD role in Pharmaland. He had some legitimate concerns. Would he be forever labelled as a 'pharma-creative' with all the mediocrity that that would imply. Could he ever get back in to consumerland after having the 'Pharma... Continue Reading →

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