Thoughts on creativity, Pharma and whatnot
These days I meet quite a few young people who say they 'don't watch TV'. Mainly because they don't own a TV. We all know, or are told, that the media landscape has changed so much over the last few years that our advertising jobs are unrecognisable from twenty years ago. In some ways, yes,... Continue Reading →
One of the hardest things in our job is to accept client changes. We all have had to attend meetings, where we have to dutifully write down the client comments on how a concept could be improved, taking in all the feedback, and thanking them for their input. I have mixed feelings about this and... Continue Reading →
This is the blag I started writing before I was asked to be on Cannes podcast from the Creative Floor. So some of this I already got off my chest. But anyway, as always, hope you enjoy. -------------------------------------------------------------------------------------------------------- In 2014 a bunch of the brightest, best, tallest and most-potty-mouthed pharma people from all over the... Continue Reading →
We pharma creatives often have a slightly different hill to climb when it comes to creating brand campaigns. The concept of a campaign with multiple executions all pivoting off one central thought, like consumer campaigns, is hard for many pharma clients to get their heads around. History has proven to them that one 'key visual'... Continue Reading →
Diversity has many nuances, yes from the obvious ones in terms of colour and creed to neurodiversity and gender et al, but there is an underlying diversity issue some agencies need to manage that is less immediately visible.
Why centenary? well, it's been 100 blogs and I thought that was worth a review. So while I am here, I'd like to say thanks to all of you who continue to read my ramblings and opinions. It reminds me of the time Eric Morecambe (if you don't know he was then I'm afraid we... Continue Reading →
It's been ten years (more or less) of writing these blags and it turns out that I have now penned a staggering 99 blogs (okay, not the most staggeringly prolific writer I must say, but not a bad average) and so I have been thinking about what I should write for the 100th, or what I like to call the centenary edition.
The thing to remember is that everything is inspiration. It might be in a garden centre or a Masai tribesman's mud hut or a street performer. And it's the places you would least likely find it that are arguably the most surprising.
Harold Ramis wrote, but ultimately left out the part of the ex-girlfriend who cast the spell on Bill Murray's character, meaning that he was sentenced to re-live the same day over and over
When I started researching this topic, I quickly landed on articles that explained why men fail at online dating. The correlation between some brands and how they behave in the marketplace was startling.
ollycaporn's blag 