Thoughts on creativity, Pharma and whatnot
Diversity has many nuances, yes from the obvious ones in terms of colour and creed to neurodiversity and gender et al, but there is an underlying diversity issue some agencies need to manage that is less immediately visible.
Why centenary? well, it's been 100 blogs and I thought that was worth a review. So while I am here, I'd like to say thanks to all of you who continue to read my ramblings and opinions. It reminds me of the time Eric Morecambe (if you don't know he was then I'm afraid we... Continue Reading →
The thing to remember is that everything is inspiration. It might be in a garden centre or a Masai tribesman's mud hut or a street performer. And it's the places you would least likely find it that are arguably the most surprising.
Harold Ramis wrote, but ultimately left out the part of the ex-girlfriend who cast the spell on Bill Murray's character, meaning that he was sentenced to re-live the same day over and over
Creative work in pharma can't win a pitch, but it can lose one. So how should clients judge work that might never run anyway?
Elvis was the ultimate concept.
everyone has an opinion, who do you listen to?
Recently I was asked if I would give some advice to a friend of a young colleague on how to get into advertising, specifically as a creative. It occurred to me that I am not sure I know how anymore, so I said the best person to talk to was our junior art director, Ellie. Then I... Continue Reading →
How do you feel about the gamification of creativity? You know: All night work-a-thons. Two day hack-a-thons. "Let's have a creative sprint!" "You mean doing the work in a really short space of time?" "Yeah but if we call it a 'Sprint' we can sell it as a thing!" Maybe I've just had my share... Continue Reading →
What would be the skills 'creatives' look for in account people if we had the choice? And would a client's reply to 'what makes a great account handler?' be the same as an art director's or a copywriter's? These are just some of the important questions I pretty much never ask myself unless writing a... Continue Reading →
ollycaporn's blag 