Thoughts on creativity, Pharma and whatnot
People often wonder where ideas come from. I like to think that all ideas are just sitting there, waiting to be discovered rather than created out of thin air as one might suppose. Creative people just spend more time looking for them. We're like those people who suddenly got obsessed with Pokemon-Go and were out... Continue Reading →
So you have a great idea and you're all excited to present it, this could be the big one! The meeting goes well enough, they like it, you high five anyone who's passing the meeting room. A couple days pass and then come the list of amends. They've shown some key stakeholders, they've shown their... Continue Reading →
Before Easter I took a trip to the US and Canada to visit our agencies in my new capacity as Le Grand Fromage Creative de la CDM. My 'talk to the troops', or as our CEO Kyle Barich described it, my 'Stump' speech was a way of introducing myself to those who had no idea... Continue Reading →
Of course most people like their own ideas, sometimes none more so than creative people themselves. I'm sure the person who came up with the term ideation was delighted with it. But what a lot of people, and by that I mean the idea-toting non-creative wing of adland, may struggle with (only because it takes... Continue Reading →
ollycaporn's blag 