And so dear reader, I am compelled to only write three centenary blog reviews. Two seems too few, four is too many and much like the Holy hand grenade of Antioch, 'five is right out'.
The centenary blog. What we’ve learned so far. Part 3.
Be careful what you wish for
You remember those first couple of years when Health and Wellness and Pharma were finally at Cannes? Anyone who was anyone flew in and there was an air of optimism for the future. And yet, how some of us lamented the fact that we seemed divorced from the main show, how we felt like second... Continue Reading →
Forget about awards and the awards will come.
Do you see yourself as a creative person? Try this test. Take a brick and list three things you can do with it. Some people will say 1. Build a house 2. Build a road 3. Build a bridge. If your top three ideas were 1. Throw through a jeweller's window, 2. Squash flies 3.... Continue Reading →
I've been honoured and lucky enough to have been asked to sit on three awards juries this year. Cannes Pharma, LIAs Health and I'll be attending Clio Health in November. I was asked to be on the Globals but although honoured of course, I had to raincheck that one. I do have a day job.... Continue Reading →
Pharma? Everything’s looking Rosé
What you can guarantee is that everyone has an opinion about the Lions awards, but what nobody can say about this year's batch is that it doesn't represent what we do every day. It's just that maybe we don't all do award winning work every day. Most of us strive and get really really close,... Continue Reading →
The three ways to do Cannes.
1. As a Creative client. It was a few years ago now and it was my first visit to Cannes, and I swore I would never do it that way again. I had always been the senior guy who wasn't quite senior enough to go but was senior enough to hold the fort while the... Continue Reading →
Releasing the Lions.
So the week is over, and Lions Health is a distant Rose-tinted memory. It's been a weird period with the new CEO of Publicis, Arthur Sadoun, risking pissing off his entire creative workforce by pulling out from entering Cannes 2018 or indeed any awards, in order to spend money on an internal collaboration tool called... Continue Reading →
ollycaporn's blag 