Thoughts on creativity, Pharma and whatnot
I recently had a phone conversation with a Creative guy who was uncertain about a move to a CD role in Pharmaland. He had some legitimate concerns. Would he be forever labelled as a 'pharma-creative' with all the mediocrity that that would imply. Could he ever get back in to consumerland after having the 'Pharma... Continue Reading →
One of the things that separates creatives from mere mortals, (I jest) is the ability to finally accept that your idea didn't fly with good grace and resilience. Nobody understood it. Nobody liked it. You could never afford to do it. It had been done before. ''Don't worry I'll think of something else." All those... Continue Reading →
