I love an online furore, me. Have you see the new Gillette advert? Boys will be boys? It's been hard to miss. After all the campaigns empowering our mothers, sisters, and daughters - from This girl can to Like a girl to Blood normal us chaps finally have our own bonafide 'purpose' campaign. Except this one... Continue Reading →
Why you must learn to hate your own ideas.
Of course most people like their own ideas, sometimes none more so than creative people themselves. I'm sure the person who came up with the term ideation was delighted with it. But what a lot of people, and by that I mean the idea-toting non-creative wing of adland, may struggle with (only because it takes... Continue Reading →
Throwing money at a problem
Everyone has a story they tell when they dine out or meet new people. Mine is about the time I found myself in the lift with all of the members of U2 and was greeted by Elton John. But that's for another time. My brother-in-law Dermot has a story that he used to tell a... Continue Reading →
Is Pharmaland a one way ticket?
I recently had a phone conversation with a Creative guy who was uncertain about a move to a CD role in Pharmaland. He had some legitimate concerns. Would he be forever labelled as a 'pharma-creative' with all the mediocrity that that would imply. Could he ever get back in to consumerland after having the 'Pharma... Continue Reading →
Dear Mr Hammer, your problem isn’t a nail.
Aren't all branding ideas sort of advertising ideas and vice versa? Well, sometimes, I guess, but not always. In Pharmaland we can lean towards treating every problem as if it needs a good whack on the head. Give it a brand image that people will remember, plaster it all over the congress stand and the... Continue Reading →
Every brand has the same issues.
Target markets really are a pain in the arse. You would think that you could just come out and tell people the facts about your product, drug or treatment and they would weigh up the benefits and then make a decision based on the facts presented. No flim or flam, no marketing baloney. No manipulation.... Continue Reading →