Thoughts on creativity, Pharma and whatnot
I once did a freelance stint in a German office of JWT and the CEO there was quite the cliche 'American' ad-man, not a German. An ex-creative director himself, he had a good sense of the process and was no fool. But we differed on some points, one of which was that he thought the... Continue Reading →
One of the curious things about Pharmaland is, given the greatest drug ever, say the cure for all Cancer, the cure for Alzheimer's or Diabetes, you could literally run a picture of a pig in a pair of knickers and as long as the headline still said "IT CURES ALL CANCER" nobody would care, the... Continue Reading →
It's easy to see the conference stand as an extension of your Ad campaign. In terms of marketing and image it might seem indivisible because you have to get them on the stand so you need loud messages to get their attention. That's how an ad works right? Well, if you say so, but your... Continue Reading →
Does that seem like a daft question? Why are footballers sporty? Why are politicians political? In Campaign magazine dated 29th July 2016 there was a question put to Jeremy Bullmore in his 'on the campaign couch with JB' column. It read : Dear Jeremy A lot of creatives also write books. Why? JB's answers are... Continue Reading →
Take GM crops. We all know they are bad for the future of the human race. The scary world of science is mutating our crops and causing us all to grow two heads and speak in squeaky voices. Or something. It’s what we call 'received wisdom'. Received wisdom can be a bit of a bugger... Continue Reading →
I know what you're thinking, of all the perspectives - both wildly positive and apocolyptic on BREXIT over the last couple of weeks, I haven't read one from a poncy flowery-shirted Creative Director. I wonder why that is? Maybe it's because we are sooooo over asking the public for their opinions and soooo not surprised... Continue Reading →
Arriving last weekend at Cannes Lions I was struck by the level of new technology and interactivity on show. In real time, you can interact with 3-dimensional people and experience what looks like an actual talker talking on a stage about social media, while you yourself can actually be on social media. #amazing! I know... Continue Reading →
One of the best things about being a handsome international jet-setting Creative Director (teeth glints in mirror) is the opportunity to waste time watching movies I would have otherwise never have 'gotten' round to watching had I not been flying somewhere deeply glamorous on some very important international creative mission (turns to camera and winks)... Continue Reading →
In consumer adland we often get the chance to experience the products we peddle. If we're lucky enough to work on a car account we get to do a driving day for a new model, if the latest beer is being launched we can down a few pints and really get a feel for the...ahem...taste.... Continue Reading →
A few years ago I was drafted in to JWT Dussledorf (with my freelance writer hat on) to help them with a new campaign for Mazda they were devising. I would fly out early on a Monday and come back on a Friday night along with an assortment of similarly weary execs. It was an... Continue Reading →
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