Recently I was asked if I would give some advice to a friend of a young colleague on how to get into advertising, specifically as a creative. It occurred to me that I am not sure I know how anymore, so I said the best person to talk to was our junior art director, Ellie. Then I... Continue Reading →
Searching for a Braingasm.
The odd thing about ideas, you will have noticed, is that when you see a good one you almost only have to hear the title and know. I often think about the pitch to movie execs that wouldn't have had to get too much further than 'It's called The 40 year old virgin' to know... Continue Reading →
Starting out as a creative? Get Creative.
When I started out, after a period traveling around the USA with a backpack, I decided to give this lark a proper go. I found myself a writer out of Watford Copywriting school to partner with (I was very much an art director then) and Rob and I started to get a book together. We... Continue Reading →