Thoughts on creativity, Pharma and whatnot
There will be many observations made about this election in June 2017, but here's mine. There's a very simple set of principles in advertising. Over the years, if you watch closely, you can see them played out in various campaigns to great effect. You can also see when those principles are ignored and disasters ensue.... Continue Reading →
I once did a freelance stint in a German office of JWT and the CEO there was quite the cliche 'American' ad-man, not a German. An ex-creative director himself, he had a good sense of the process and was no fool. But we differed on some points, one of which was that he thought the... Continue Reading →
I know what you're thinking, of all the perspectives - both wildly positive and apocolyptic on BREXIT over the last couple of weeks, I haven't read one from a poncy flowery-shirted Creative Director. I wonder why that is? Maybe it's because we are sooooo over asking the public for their opinions and soooo not surprised... Continue Reading →
Why should creative be the preserve of creatives? Anyone can have an idea? Ideas don't care who has them! Collaboration is the new way of working, don't be so traditional. Sound familiar? Frankly, if your agency isn't having a creative revolution you're really not hanging with the cool kids. But if you are, let's assume... Continue Reading →
ollycaporn's blag 