People often wonder where ideas come from. I like to think that all ideas are just sitting there, waiting to be discovered rather than created out of thin air as one might suppose. Creative people just spend more time looking for them. We're like those people who suddenly got obsessed with Pokemon-Go and were out... Continue Reading →
How you see the Gillette ad is like how you see Ferris Bueller. Kind of.
I love an online furore, me. Have you see the new Gillette advert? Boys will be boys? It's been hard to miss. After all the campaigns empowering our mothers, sisters, and daughters - from This girl can to Like a girl to Blood normal us chaps finally have our own bonafide 'purpose' campaign. Except this one... Continue Reading →