The Cannes Canyon.

  In view of the upcoming inaugural Cannes Health festivities, when we healthcare creatives finally get to party like our slightly better looking, richer, yet infinitely shallower consumer cousins, I thought I would start penning some thoughts about the general state of the industry from my point of view as a recent convert from the... Continue Reading →

How to cock up a winning formula

I have always liked working on the briefs that no one else wanted or had exhausted themselves trying to crack. I guess that's why I like Pharma. I like the briefs where you can slip in at the end, be a saviour and avoid the months of hellish rewrites and death by a thousand affiliate... Continue Reading →

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