The 3 worst ways to judge creative

From outside the Pharma tent, you could be forgiven for thinking it all just looks like stock-shots and poor typography created by people not talented enough to make it in the big wide consumer world. OK, controversial start. But you and I both know that contrary to perception there is talent in them there hills.... Continue Reading →

How to cock up a winning formula

I have always liked working on the briefs that no one else wanted or had exhausted themselves trying to crack. I guess that's why I like Pharma. I like the briefs where you can slip in at the end, be a saviour and avoid the months of hellish rewrites and death by a thousand affiliate... Continue Reading →

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