Thoughts on creativity, Pharma and whatnot
I was having dinner in a very nice restaurant in the financial district of New York (as you do) with some colleagues a few weeks back and the subject drifted, as it sometimes does with those who lived through it, to the time of no-good-shenanigans that our beloved industry used to, while not exactly condone,... Continue Reading →
These days I meet quite a few young people who say they 'don't watch TV'. Mainly because they don't own a TV. We all know, or are told, that the media landscape has changed so much over the last few years that our advertising jobs are unrecognisable from twenty years ago. In some ways, yes,... Continue Reading →
One of the hardest things in our job is to accept client changes. We all have had to attend meetings, where we have to dutifully write down the client comments on how a concept could be improved, taking in all the feedback, and thanking them for their input. I have mixed feelings about this and... Continue Reading →
You can do all the training and fill in all the applications and conclude you 'deserve' a promotion at your next review, but the easiest way for a boss to tell if you are right for that step up is if you are already stepping up.
We pharma creatives often have a slightly different hill to climb when it comes to creating brand campaigns. The concept of a campaign with multiple executions all pivoting off one central thought, like consumer campaigns, is hard for many pharma clients to get their heads around. History has proven to them that one 'key visual'... Continue Reading →
And so dear reader, I am compelled to only write three centenary blog reviews. Two seems too few, four is too many and much like the Holy hand grenade of Antioch, 'five is right out'.
Why centenary? well, it's been 100 blogs and I thought that was worth a review. So while I am here, I'd like to say thanks to all of you who continue to read my ramblings and opinions. It reminds me of the time Eric Morecambe (if you don't know he was then I'm afraid we... Continue Reading →
There's probably four rules for taking a poo at work and five rules for tap-dancing at funerals, for all I know. In fact any job, pastime or bodily function, can probably be broken down in to a list of key guidelines. But what of our beloved pharma advertising? Can we break down the myriad of brands, disease awareness and internal comms in to a simple list of 11 briefs? Well, I reckon it's worth a shot, dammit. You're welcome.
Harold Ramis wrote, but ultimately left out the part of the ex-girlfriend who cast the spell on Bill Murray's character, meaning that he was sentenced to re-live the same day over and over
Creative work in pharma can't win a pitch, but it can lose one. So how should clients judge work that might never run anyway?
ollycaporn's blag 