Thoughts on creativity, Pharma and whatnot
This week Robin Thicke and Pharrel Williams got a slap on the wrist for ripping off Marvin Gayes hit 'Got to give it up' for their 2013 hit 'Blurred lines'. To the tune of $7.4 million dollars. For anyone listening to both tracks, the similarity is unquestionable. But to a degree this happens all the... Continue Reading →
Try to fully understand the reason you lost a pitch, even with a detailed client explanation, and you enter a murky pond of misplaced diplomacy, political machinations, regrets and confusion. In the end, you never really know anything other than you came a close second. Nevertheless, the question about what creative work you went with,... Continue Reading →
The other day, in my comments section, I was accused of being a 'print Creative Director'. I say accused because the contributor was pretty frank about the obsolescence attached to such a label. (I'm assuming he meant the print part.) To be honest I didn't take the comment that seriously, partly because I was busy... Continue Reading →
Here in London the PM awards are almost upon us and people are frantically dry-cleaning their shiny suits and their not-too-glam-for-lunchtime-frocks and preparing to cut short, by a day, Dry January. Now: This won't come as that much of a shock but these annual awards have rather a low level of credibility within the creative... Continue Reading →
Okay, let's get the obvious reasons out the way. Yes it's because creative work builds client business. Yes it's because agencies want to have good work on their reels and to win awards and, in turn, win more business. Yes, even for professional pride and job satisfaction. But there is a less obvious reason. But... Continue Reading →
And a Happy New Year to you dear reader, thanks for returning. Recently I have had some furrow-browed chats with old creative chums from the consumer world, who have been curious as to what it's like across the channel in Pharmaland. Might it be a good career move? Much of it is the same as... Continue Reading →
Target markets really are a pain in the arse. You would think that you could just come out and tell people the facts about your product, drug or treatment and they would weigh up the benefits and then make a decision based on the facts presented. No flim or flam, no marketing baloney. No manipulation.... Continue Reading →
I was once approached to work on a tobacco account. I was freelancing at the time and thinking about getting a 'proper job' but my opinion about Tobacco and the adman's position of guilt free advocacy had changed by then from the one I entered in to the business with. Some people believe, rather like... Continue Reading →
While the world squabbles over the relative merits or otherwise of the John lewis Monty the penguin ad (16 million views) and a certain WW1 footballing (10 million views) spot I thought I'd divert your gaze to Pharmaland's big Christmas campaigns for a quick overview. And I must say this year's crop are laying on... Continue Reading →
For thirty years the legend of The North Pond Hermit in central Maine continued to grow. He remained unseen but his presence was felt everywhere. During the night things would go missing from local houses, never money, but food, clothing, books and oddly - BBQ gas canisters. The only evidence left behind was occasional wood... Continue Reading →
ollycaporn's blag 