Thoughts on creativity, Pharma and whatnot
You remember those first couple of years when Health and Wellness and Pharma were finally at Cannes? Anyone who was anyone flew in and there was an air of optimism for the future. And yet, how some of us lamented the fact that we seemed divorced from the main show, how we felt like second... Continue Reading →
Do you see yourself as a creative person? Try this test. Take a brick and list three things you can do with it. Some people will say 1. Build a house 2. Build a road 3. Build a bridge. If your top three ideas were 1. Throw through a jeweller's window, 2. Squash flies 3.... Continue Reading →
I've been honoured and lucky enough to have been asked to sit on three awards juries this year. Cannes Pharma, LIAs Health and I'll be attending Clio Health in November. I was asked to be on the Globals but although honoured of course, I had to raincheck that one. I do have a day job.... Continue Reading →
In the Harry Potter books, why we 'muggles' don’t see all the weird magical stuff happening around us is explained in one simple line. ‘Muggles see what they want to see.’ A similar myopia seems to pervade consumer advertising and Healthcare advertising. Maybe I'm being sensitive. Apparently, there were actually two whole categories at Cannes... Continue Reading →
Over the last few months we've heard a lot of exciting news about agencies and clients reinventing the 'advertising agency model'. Not the whole agency, obviously, just the interesting part with all the tattooed beardy men and purple haired women. Because you see, Creative departments simply weren't working before. What? you hadn't noticed? That's why... Continue Reading →
What you can guarantee is that everyone has an opinion about the Lions awards, but what nobody can say about this year's batch is that it doesn't represent what we do every day. It's just that maybe we don't all do award winning work every day. Most of us strive and get really really close,... Continue Reading →
1. As a Creative client. It was a few years ago now and it was my first visit to Cannes, and I swore I would never do it that way again. I had always been the senior guy who wasn't quite senior enough to go but was senior enough to hold the fort while the... Continue Reading →
When I started out, after a period traveling around the USA with a backpack, I decided to give this lark a proper go. I found myself a writer out of Watford Copywriting school to partner with (I was very much an art director then) and Rob and I started to get a book together. We... Continue Reading →
Back in May I received one of those emails you cannot ignore. "Dear Olly, we would like you to be a judge in the inaugural Health and Wellness category at the LIA (London International) awards in Las Vegas in October." Hotels and flights paid for. Hmm, let me think for a moment. To be honest,... Continue Reading →
It's been an interesting year for judging awards shows, from my perspective. Two down, one to go. Last November I joined a small band of creatives and clients in judging the PM Society awards. As you may know, these awards guarantee a winner in all categories. Some people find that against the principle of an... Continue Reading →
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