Pharma’s invisibility cloak.

In the Harry Potter books, why we 'muggles' don’t see all the weird magical stuff happening around us is explained in one simple line. ‘Muggles see what they want to see.’ A similar myopia seems to pervade consumer advertising and Healthcare advertising. Maybe I'm being sensitive. Apparently, there were actually two whole categories at Cannes... Continue Reading →

Why are creatives creative?

Does that seem like a daft question? Why are footballers sporty? Why are politicians political? In Campaign magazine dated 29th July 2016 there was a question put to Jeremy Bullmore in his 'on the campaign couch with JB' column. It read : Dear Jeremy A lot of creatives also write books. Why? JB's answers are... Continue Reading →

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