In the Harry Potter books, why we 'muggles' don’t see all the weird magical stuff happening around us is explained in one simple line. ‘Muggles see what they want to see.’ A similar myopia seems to pervade consumer advertising and Healthcare advertising. Maybe I'm being sensitive. Apparently, there were actually two whole categories at Cannes... Continue Reading →
Why are creatives creative?
Does that seem like a daft question? Why are footballers sporty? Why are politicians political? In Campaign magazine dated 29th July 2016 there was a question put to Jeremy Bullmore in his 'on the campaign couch with JB' column. It read : Dear Jeremy A lot of creatives also write books. Why? JB's answers are... Continue Reading →