Thoughts on creativity, Pharma and whatnot
It's Christmas time so I thought I'd go a little mushy. In pharma we deal with changing people's lives, hopefully for the better, every day. But it's a term that's become so over-used that it has somewhat lost its meaning. Indeed my last agency had 'lifechanging' as its client-facing tagline. It was arguably true, no... Continue Reading →
These days I meet quite a few young people who say they 'don't watch TV'. Mainly because they don't own a TV. We all know, or are told, that the media landscape has changed so much over the last few years that our advertising jobs are unrecognisable from twenty years ago. In some ways, yes,... Continue Reading →
For those of you who've sat on the PM society jury in the past you'll recall a big drafty room at the BMA in Russell Square and two days out of the office, walking round a room peering at rounds and rounds of cardboard. This year, like many awards shows, most of the judging took... Continue Reading →
Think about it. They call it the greatest story ever told. Actually it's the greatest healthcare ad campaign that ever ran. It's text book marketing. Firstly, you have a blockbuster product that can solve all ills. Then you have 12 KOLs ready to advocate. You have a wonderfully written idetail, (previously in hard back.) You... Continue Reading →
While the world squabbles over the relative merits or otherwise of the John lewis Monty the penguin ad (16 million views) and a certain WW1 footballing (10 million views) spot I thought I'd divert your gaze to Pharmaland's big Christmas campaigns for a quick overview. And I must say this year's crop are laying on... Continue Reading →
ollycaporn's blag 