Tag: communications

It’s not an ad, it’s a sales rep.

At the gleaming offices of PHARMACOMGLOM on the outskirts of Slough, it was set to be an exciting start to the week. The final candidate for the vacancy in the sales representative department was waiting in reception. He wasn't reading up on the company in the strategically positioned brochures like all the others had, he... Continue Reading →

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Tony Soprano and the golden age of pharma

Transferring to the pharma division of Adland, leaving behind a moderately successful career in the wacky world of consumer creative (not fired too many times, a couple of awards, made it to CD, and some nice shoots and some excellent lunches) was definitely something I felt ready for, when the job offer came. But I... Continue Reading →

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Why we need more primadonnas.

The term 'primadonna' is usually intended to be the ultimate crushing insult for a creative. Worse than being a talentless creative is being a petulant, precious one. It implies a fluffyness, a puffy sleeved temperament and an irrational obsession for all the icing on the cake not the sponge and it's intended to cut right... Continue Reading →

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The 3 worst ways to judge creative

From outside the Pharma tent, you could be forgiven for thinking it all just looks like stock-shots and poor typography created by people not talented enough to make it in the big wide consumer world. OK, controversial start. But you and I both know that contrary to perception there is talent in them there hills.... Continue Reading →

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How to cock up a winning formula

I have always liked working on the briefs that no one else wanted or had exhausted themselves trying to crack. I guess that's why I like Pharma. I like the briefs where you can slip in at the end, be a saviour and avoid the months of hellish rewrites and death by a thousand affiliate... Continue Reading →

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