Thoughts on creativity, Pharma and whatnot
Or as AI would have it, "WHAT IS DIESEL KILLLING CRALLYY GREED? GROOD QUESTION. These days it seems that, at every turn, there are new developments that make maintaining a certain level of that elusive pixie-dust, harder and harder. I think it's a combination of things, new tech, maybe budgets, maybe a lack of old... Continue Reading →
These days it seems that the copywriter, at least those in the mould of the David Abbotts, Tony Brignulls and Tim Delaneys of yesteryear have almost, if not disappeared, been relegated to the bench. The glitterati of adland are no longer the wordsmiths but the tech developers, the experiential masterminds and the product developers. Copywriters... Continue Reading →
ollycaporn's blag 