Thoughts on creativity, Pharma and whatnot
There's probably four rules for taking a poo at work and five rules for tap-dancing at funerals, for all I know. In fact any job, pastime or bodily function, can probably be broken down in to a list of key guidelines. But what of our beloved pharma advertising? Can we break down the myriad of brands, disease awareness and internal comms in to a simple list of 11 briefs? Well, I reckon it's worth a shot, dammit. You're welcome.
Harold Ramis wrote, but ultimately left out the part of the ex-girlfriend who cast the spell on Bill Murray's character, meaning that he was sentenced to re-live the same day over and over
Sooner or later every one gets made redundant in this business. What strategies can you employ beyond going freelance?
everyone has an opinion, who do you listen to?
How do you feel about the gamification of creativity? You know: All night work-a-thons. Two day hack-a-thons. "Let's have a creative sprint!" "You mean doing the work in a really short space of time?" "Yeah but if we call it a 'Sprint' we can sell it as a thing!" Maybe I've just had my share... Continue Reading →
People often wonder where ideas come from. I like to think that all ideas are just sitting there, waiting to be discovered rather than created out of thin air as one might suppose. Creative people just spend more time looking for them. We're like those people who suddenly got obsessed with Pokemon-Go and were out... Continue Reading →
For those of you who've sat on the PM society jury in the past you'll recall a big drafty room at the BMA in Russell Square and two days out of the office, walking round a room peering at rounds and rounds of cardboard. This year, like many awards shows, most of the judging took... Continue Reading →
So you have a great idea and you're all excited to present it, this could be the big one! The meeting goes well enough, they like it, you high five anyone who's passing the meeting room. A couple days pass and then come the list of amends. They've shown some key stakeholders, they've shown their... Continue Reading →
You remember those first couple of years when Health and Wellness and Pharma were finally at Cannes? Anyone who was anyone flew in and there was an air of optimism for the future. And yet, how some of us lamented the fact that we seemed divorced from the main show, how we felt like second... Continue Reading →
Do you see yourself as a creative person? Try this test. Take a brick and list three things you can do with it. Some people will say 1. Build a house 2. Build a road 3. Build a bridge. If your top three ideas were 1. Throw through a jeweller's window, 2. Squash flies 3.... Continue Reading →
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