Thoughts on creativity, Pharma and whatnot
I was having dinner in a very nice restaurant in the financial district of New York (as you do) with some colleagues a few weeks back and the subject drifted, as it sometimes does with those who lived through it, to the time of no-good-shenanigans that our beloved industry used to, while not exactly condone,... Continue Reading →
These days it seems that the copywriter, at least those in the mould of the David Abbotts, Tony Brignulls and Tim Delaneys of yesteryear have almost, if not disappeared, been relegated to the bench. The glitterati of adland are no longer the wordsmiths but the tech developers, the experiential masterminds and the product developers. Copywriters... Continue Reading →
One of the hardest things in our job is to accept client changes. We all have had to attend meetings, where we have to dutifully write down the client comments on how a concept could be improved, taking in all the feedback, and thanking them for their input. I have mixed feelings about this and... Continue Reading →
This is the blag I started writing before I was asked to be on Cannes podcast from the Creative Floor. So some of this I already got off my chest. But anyway, as always, hope you enjoy. -------------------------------------------------------------------------------------------------------- In 2014 a bunch of the brightest, best, tallest and most-potty-mouthed pharma people from all over the... Continue Reading →
Diversity has many nuances, yes from the obvious ones in terms of colour and creed to neurodiversity and gender et al, but there is an underlying diversity issue some agencies need to manage that is less immediately visible.
Last year I wrote a blag about being made redundant and how it nearly always leads on to better things and new opportunities. https://ollycaporn.com/2022/06/08/the-redundant-blog Little did I know that I was about to test my own theory when the sword of Damocles finally fell last September and I left CDM London. Me and my big... Continue Reading →
Why centenary? well, it's been 100 blogs and I thought that was worth a review. So while I am here, I'd like to say thanks to all of you who continue to read my ramblings and opinions. It reminds me of the time Eric Morecambe (if you don't know he was then I'm afraid we... Continue Reading →
It's been ten years (more or less) of writing these blags and it turns out that I have now penned a staggering 99 blogs (okay, not the most staggeringly prolific writer I must say, but not a bad average) and so I have been thinking about what I should write for the 100th, or what I like to call the centenary edition.
There's probably four rules for taking a poo at work and five rules for tap-dancing at funerals, for all I know. In fact any job, pastime or bodily function, can probably be broken down in to a list of key guidelines. But what of our beloved pharma advertising? Can we break down the myriad of brands, disease awareness and internal comms in to a simple list of 11 briefs? Well, I reckon it's worth a shot, dammit. You're welcome.
Harold Ramis wrote, but ultimately left out the part of the ex-girlfriend who cast the spell on Bill Murray's character, meaning that he was sentenced to re-live the same day over and over
ollycaporn's blag 