The term 'primadonna' is usually intended to be the ultimate crushing insult for a creative. Worse than being a talentless creative is being a petulant, precious one. It implies a fluffyness, a puffy sleeved temperament and an irrational obsession for all the icing on the cake not the sponge and it's intended to cut right... Continue Reading →
The 3 worst ways to judge creative
From outside the Pharma tent, you could be forgiven for thinking it all just looks like stock-shots and poor typography created by people not talented enough to make it in the big wide consumer world. OK, controversial start. But you and I both know that contrary to perception there is talent in them there hills.... Continue Reading →