Thoughts on creativity, Pharma and whatnot
Why do some people get your idea and some people not? Is it you who has been too 'clever' or are they just stupid? https://www.youtube.com/watch?v=JYrp6D9akQA One of the hardest parts of creating communications is knowing how to respond when someone totally does not get your idea. You have three options when this happens: Call them... Continue Reading →
It's Christmas time so I thought I'd go a little mushy. In pharma we deal with changing people's lives, hopefully for the better, every day. But it's a term that's become so over-used that it has somewhat lost its meaning. Indeed my last agency had 'lifechanging' as its client-facing tagline. It was arguably true, no... Continue Reading →
ollycaporn's blag 