Hydrogen versus Bernoulli

People often wonder where ideas come from. I like to think that all ideas are just sitting there, waiting to be discovered rather than created out of thin air as one might suppose. Creative people just spend more time looking for them. We're like those people who suddenly got obsessed with Pokemon-Go and were out... Continue Reading →

When your concept is taken Hostage

So you have a great idea and you're all excited to present it, this could be the big one! The meeting goes well enough, they like it, you high five anyone who's passing the meeting room. A couple days pass and then come the list of amends. They've shown some key stakeholders, they've shown their... Continue Reading →

Career suicide.

A couple of apparently unconnected things happened in the last few months, out there in media land, that have a hit a chord if you happen to be a seasoned creative of the 'pale and male' persuasion. Firstly in June, at Cannes Lions, the wonderful 'Project 84' scooped a gazillion Lions for the Campaign Against... Continue Reading →

I've been honoured and lucky enough to have been asked to sit on three awards juries this year. Cannes Pharma, LIAs Health and I'll be attending Clio Health in November. I was asked to be on the Globals but although honoured of course, I had to raincheck that one. I do have a day job.... Continue Reading →

Pharma’s invisibility cloak.

In the Harry Potter books, why we 'muggles' don’t see all the weird magical stuff happening around us is explained in one simple line. ‘Muggles see what they want to see.’ A similar myopia seems to pervade consumer advertising and Healthcare advertising. Maybe I'm being sensitive. Apparently, there were actually two whole categories at Cannes... Continue Reading →

Pharma? Everything’s looking Rose

What you can guarantee is that everyone has an opinion about the Lions awards, but what nobody can say about this year's batch is that it doesn't represent what we do every day. It's just that maybe we don't all do award winning work every day. Most of us strive and get really really close,... Continue Reading →

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