Thoughts on creativity, Pharma and whatnot
It's easy to see the conference stand as an extension of your Ad campaign. In terms of marketing and image it might seem indivisible because you have to get them on the stand so you need loud messages to get their attention. That's how an ad works right? Well, if you say so, but your... Continue Reading →
Does that seem like a daft question? Why are footballers sporty? Why are politicians political? In Campaign magazine dated 29th July 2016 there was a question put to Jeremy Bullmore in his 'on the campaign couch with JB' column. It read : Dear Jeremy A lot of creatives also write books. Why? JB's answers are... Continue Reading →
Take GM crops. We all know they are bad for the future of the human race. The scary world of science is mutating our crops and causing us all to grow two heads and speak in squeaky voices. Or something. It’s what we call 'received wisdom'. Received wisdom can be a bit of a bugger... Continue Reading →
I know what you're thinking, of all the perspectives - both wildly positive and apocolyptic on BREXIT over the last couple of weeks, I haven't read one from a poncy flowery-shirted Creative Director. I wonder why that is? Maybe it's because we are sooooo over asking the public for their opinions and soooo not surprised... Continue Reading →
Arriving last weekend at Cannes Lions I was struck by the level of new technology and interactivity on show. In real time, you can interact with 3-dimensional people and experience what looks like an actual talker talking on a stage about social media, while you yourself can actually be on social media. #amazing! I know... Continue Reading →
One of the best things about being a handsome international jet-setting Creative Director (teeth glints in mirror) is the opportunity to waste time watching movies I would have otherwise never have 'gotten' round to watching had I not been flying somewhere deeply glamorous on some very important international creative mission (turns to camera and winks)... Continue Reading →
In consumer adland we often get the chance to experience the products we peddle. If we're lucky enough to work on a car account we get to do a driving day for a new model, if the latest beer is being launched we can down a few pints and really get a feel for the...ahem...taste.... Continue Reading →
A few years ago I was drafted in to JWT Dussledorf (with my freelance writer hat on) to help them with a new campaign for Mazda they were devising. I would fly out early on a Monday and come back on a Friday night along with an assortment of similarly weary execs. It was an... Continue Reading →
My chum and MD Phil Bartlett recently sent an all staffer round that I thought would be great as a guest spot on this humble blog. Plus, it's been a busy couple of weeks and this plugs a gap nicely. Enjoy! As a “non-creative”, how do I approach the gnarly subject of judging someone else’s... Continue Reading →
Despite the most recent unseemly poo-flinging at the Republican TV debate it does seem that Donald Trump is still looking set to be the run away candidate favourite. This much you know. So how is it that an ageing, racist, sexist, billionaire with a big mouth, a comb over and a never ending supply of... Continue Reading →
ollycaporn's blag 