Thoughts on creativity, Pharma and whatnot
Diversity has many nuances, yes from the obvious ones in terms of colour and creed to neurodiversity and gender et al, but there is an underlying diversity issue some agencies need to manage that is less immediately visible.
Last year I wrote a blag about being made redundant and how it nearly always leads on to better things and new opportunities. https://ollycaporn.com/2022/06/08/the-redundant-blog Little did I know that I was about to test my own theory when the sword of Damocles finally fell last September and I left CDM London. Me and my big... Continue Reading →
And so dear reader, I am compelled to only write three centenary blog reviews. Two seems too few, four is too many and much like the Holy hand grenade of Antioch, 'five is right out'.
Why centenary? well, it's been 100 blogs and I thought that was worth a review. So while I am here, I'd like to say thanks to all of you who continue to read my ramblings and opinions. It reminds me of the time Eric Morecambe (if you don't know he was then I'm afraid we... Continue Reading →
It's been ten years (more or less) of writing these blags and it turns out that I have now penned a staggering 99 blogs (okay, not the most staggeringly prolific writer I must say, but not a bad average) and so I have been thinking about what I should write for the 100th, or what I like to call the centenary edition.
The thing to remember is that everything is inspiration. It might be in a garden centre or a Masai tribesman's mud hut or a street performer. And it's the places you would least likely find it that are arguably the most surprising.
When I started researching this topic, I quickly landed on articles that explained why men fail at online dating. The correlation between some brands and how they behave in the marketplace was startling.
Creative work in pharma can't win a pitch, but it can lose one. So how should clients judge work that might never run anyway?
Elvis was the ultimate concept.
everyone has an opinion, who do you listen to?
ollycaporn's blag 