October last year saw my first trip to Los Angeles in a very long time. When I was a kid, LA had been a dream of mine to visit. Maybe listening to Beach Boys records singing about California girls or watching films like American Graffiti and Grease had romanticized it too much. But I had... Continue Reading →
How a brand can punch above its weight.
Back in the 90s I was fortunate to do a fair amount of international jet setting due to being the jammiest git alive and working on a car account. The ads were popular somewhat but never that great - which was always unsatisfactory, but the trips were the consolation prize. We used to go to... Continue Reading →