Be careful what you wish for

You remember those first couple of years when Health and Wellness and Pharma were finally at Cannes? Anyone who was anyone flew in and there was an air of optimism for the future. And yet, how some of us lamented the fact that we seemed divorced from the main show, how we felt like second... Continue Reading →

Pharma’s invisibility cloak.

In the Harry Potter books, why we 'muggles' don’t see all the weird magical stuff happening around us is explained in one simple line. ‘Muggles see what they want to see.’ A similar myopia seems to pervade consumer advertising and Healthcare advertising. Maybe I'm being sensitive. Apparently, there were actually two whole categories at Cannes... Continue Reading →

Pharma? Everything’s looking Rose

What you can guarantee is that everyone has an opinion about the Lions awards, but what nobody can say about this year's batch is that it doesn't represent what we do every day. It's just that maybe we don't all do award winning work every day. Most of us strive and get really really close,... Continue Reading →

Releasing the Lions.

So the week is over, and Lions Health is a distant Rose-tinted memory. It's been a weird period with the new CEO of Publicis, Arthur Sadoun, risking pissing off his entire creative workforce by pulling out from entering Cannes 2018 or indeed any awards, in order to spend money on an internal collaboration tool called... Continue Reading →

Haute couture on the Cotes d’azure

Arriving last weekend at Cannes Lions I was struck by the level of new technology and interactivity on show. In real time, you can interact with 3-dimensional people and experience what looks like an actual talker talking on a stage about social media, while you yourself can actually be on social media. #amazing! I know... Continue Reading →

Cecil the cyber Lion.

So, whatever you think about Cecil's tragic and untimely demise, one thing is for sure, so-called 'hunters' might now think twice about loading up the old crossbow and rifle and heading off to needlessly slaughter our finest and most magnificent species for their own amusement. Lord knows something needed to be done to stop the... Continue Reading →

A typical day in pharmaland (part 2)

The trouble with satire is that it can be a rather blunt tool. So I think it is worth writing a short postscript to what has been a rather successful edition, if judged by visitors alone, of my last blog. (thanks for visiting) It just shows that controversial works. Some people thought it rather harsh,... Continue Reading →

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