Thoughts on creativity, Pharma and whatnot
These days it seems that the copywriter, at least those in the mould of the David Abbotts, Tony Brignulls and Tim Delaneys of yesteryear have almost, if not disappeared, been relegated to the bench. The glitterati of adland are no longer the wordsmiths but the tech developers, the experiential masterminds and the product developers. Copywriters... Continue Reading →
These days I meet quite a few young people who say they 'don't watch TV'. Mainly because they don't own a TV. We all know, or are told, that the media landscape has changed so much over the last few years that our advertising jobs are unrecognisable from twenty years ago. In some ways, yes,... Continue Reading →
Think about it. They call it the greatest story ever told. Actually it's the greatest healthcare ad campaign that ever ran. It's text book marketing. Firstly, you have a blockbuster product that can solve all ills. Then you have 12 KOLs ready to advocate. You have a wonderfully written idetail, (previously in hard back.) You... Continue Reading →
ollycaporn's blag 