When your concept is taken Hostage

So you have a great idea and you're all excited to present it, this could be the big one! The meeting goes well enough, they like it, you high five anyone who's passing the meeting room. A couple days pass and then come the list of amends. They've shown some key stakeholders, they've shown their... Continue Reading →

Crash. Burn. Adapt.

When I first started as a Creative Director in Pharmaland I had to present some ideas to one particular client. He was new in the role too, just flown in from America, very senior and everyone was in awe of him. This meeting was a big deal. So I duly gathered my shiniest and cleverest... Continue Reading →

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