everyone has an opinion, who do you listen to?
Searching for a Braingasm.
The odd thing about ideas, you will have noticed, is that when you see a good one you almost only have to hear the title and know. I often think about the pitch to movie execs that wouldn't have had to get too much further than 'It's called The 40 year old virgin' to know... Continue Reading →
For those of you who've sat on the PM society jury in the past you'll recall a big drafty room at the BMA in Russell Square and two days out of the office, walking round a room peering at rounds and rounds of cardboard. This year, like many awards shows, most of the judging took... Continue Reading →
Be careful what you wish for
You remember those first couple of years when Health and Wellness and Pharma were finally at Cannes? Anyone who was anyone flew in and there was an air of optimism for the future. And yet, how some of us lamented the fact that we seemed divorced from the main show, how we felt like second... Continue Reading →
Forget about awards and the awards will come.
Do you see yourself as a creative person? Try this test. Take a brick and list three things you can do with it. Some people will say 1. Build a house 2. Build a road 3. Build a bridge. If your top three ideas were 1. Throw through a jeweller's window, 2. Squash flies 3.... Continue Reading →
I've been honoured and lucky enough to have been asked to sit on three awards juries this year. Cannes Pharma, LIAs Health and I'll be attending Clio Health in November. I was asked to be on the Globals but although honoured of course, I had to raincheck that one. I do have a day job.... Continue Reading →
Pharma’s invisibility cloak.
In the Harry Potter books, why we 'muggles' don’t see all the weird magical stuff happening around us is explained in one simple line. ‘Muggles see what they want to see.’ A similar myopia seems to pervade consumer advertising and Healthcare advertising. Maybe I'm being sensitive. Apparently, there were actually two whole categories at Cannes... Continue Reading →
Pharma? Everything’s looking Rose
What you can guarantee is that everyone has an opinion about the Lions awards, but what nobody can say about this year's batch is that it doesn't represent what we do every day. It's just that maybe we don't all do award winning work every day. Most of us strive and get really really close,... Continue Reading →
The three ways to do Cannes.
1. As a Creative client. It was a few years ago now and it was my first visit to Cannes, and I swore I would never do it that way again. I had always been the senior guy who wasn't quite senior enough to go but was senior enough to hold the fort while the... Continue Reading →
The LIA awards get Healthy.
Back in May I received one of those emails you cannot ignore. "Dear Olly, we would like you to be a judge in the inaugural Health and Wellness category at the LIA (London International) awards in Las Vegas in October." Hotels and flights paid for. Hmm, let me think for a moment. To be honest,... Continue Reading →