Turning judgemental.

It's been an interesting year for judging awards shows, from my perspective. Two down, one to go. Last November I joined a small band of creatives and clients in judging the PM Society awards. As you may know, these awards guarantee a winner in all categories. Some people find that against the principle of an... Continue Reading →

Releasing the Lions.

So the week is over, and Lions Health is a distant Rose-tinted memory. It's been a weird period with the new CEO of Publicis, Arthur Sadoun, risking pissing off his entire creative workforce by pulling out from entering Cannes 2018 or indeed any awards, in order to spend money on an internal collaboration tool called... Continue Reading →

Award show jury members are thickos.

So it's been Pharma-awards season recently and we have a few on the horizon. Did your agency enter work this year but not garner the adulation you expected? We've all been there. If so, there's a reason for it and it isn't necessarily because your work wasn't good enough. It's because jurors are well....a bit... Continue Reading →

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