Thoughts on creativity, Pharma and whatnot
Everyone has a story they tell when they dine out or meet new people. Mine is about the time I found myself in the lift with all of the members of U2 and was greeted by Elton John. But that's for another time. My brother-in-law Dermot has a story that he used to tell a... Continue Reading →
One of the things that separates creatives from mere mortals, (I jest) is the ability to finally accept that your idea didn't fly with good grace and resilience. Nobody understood it. Nobody liked it. You could never afford to do it. It had been done before. ''Don't worry I'll think of something else." All those... Continue Reading →
Frankly, I have had enough of survey requests. Not the door to door type, just the incessant 'how was buying that door knob for you' type of survey. I don't want to be part of the big data I want to be small data, in my own house, leave me alone thank you very much.... Continue Reading →
Aren't all branding ideas sort of advertising ideas and vice versa? Well, sometimes, I guess, but not always. In Pharmaland we can lean towards treating every problem as if it needs a good whack on the head. Give it a brand image that people will remember, plaster it all over the congress stand and the... Continue Reading →
ollycaporn's blag 